Higher-ticket sales is for professionals who are ready to step up and offer more than just a product or service. It’s for:

• Entrepreneurs who are tired of chasing clients and want to command higher-value deals with confidence.

• Sales Professionals looking to move from transactional sales to larger, more profitable conversations.

• Consultants, Coaches, and Experts who have knowledge and skills but want to scale by selling transformative solutions, not just their time.

• Business Owners who want to elevate their offerings and stop underpricing themselves, getting the value they deserve.

If you’re looking to stop competing in a race to the bottom and instead lead clients toward high-value solutions, higher-ticket sales is for you. It’s about more than just making sales—it’s about transforming your clients’ businesses and your own.

No, you do not need to sell luxury products or services to benefit from higher-ticket sales. The principles of higher-ticket sales apply to any high-value offering, whether it’s a premium service, a specialized product, or a complex solution.

What matters is the value you’re offering and how it aligns with your client’s transformation goals. Whether you’re selling:

• Consulting packages

• Corporate training programs

• Tech solutions

• Premium coaching sessions

• Real estate or investment opportunities

The key is not about the price tag, but about the transformation you’re providing. Higher-ticket sales is about creating offers that solve big problems, add significant value, and position you as an expert who leads the way—whether you're offering luxury or not.

Absolutely! The strategies behind higher-ticket sales are universal and can be applied across any industry. Whether you’re in consulting, technology, real estate, education, healthcare, or any other sector, the core principles remain the same:

• Understand your client’s deep needs and desires

• Position your offering as the solution to their challenges

• Communicate value clearly, focusing on transformation

  Higher-ticket sales isn’t about the product or service itself; it’s about how you approach the sale, how you lead the conversation, and how you demonstrate that your offer will drive real results.

  Whether you’re selling high-end software, corporate training programs, or premium business services, the framework helps you craft offers that speak directly to your ideal client’s pain points and goals, making them feel understood and confident in investing in your solution.

Higher-Ticket Sales isn’t just another sales book with generic advice. What sets it apart is the mindset shift and the strategies you’ll learn to consistently close high-value deals without relying on pressure, discounts, or typical sales tactics.

Here’s what makes it different:

• Focus on Transformation, Not Transactions:
  Unlike traditional sales strategies that focus solely on pushing products or services, Higher-Ticket Sales teaches you to lead your client through a transformational journey. You’re not just selling; you’re solving problems and delivering solutions that make a real impact.

• Psychological Insight:
  It goes deep into understanding buyer psychology, teaching you how to tap into emotional drivers and motivations that make your offer irresistible. This isn’t about manipulating people—it’s about genuinely understanding their needs and positioning your offer as the key to their success.

• Next Step Domination:
  Forget the “always be closing” mentality. In this book, you’ll learn how to use Next Best Questions (NBQs) to guide your clients to the logical next step in the process, making them feel confident in their decision rather than pressured.

• No More Chasing Clients:
  This book flips the traditional sales dynamic. Rather than chasing clients, you’ll learn how to attract them, handle objections like a pro, and close deals with ease by sitting in the seat of power.

• Real-World Experience:
  Drawing from 30 years of real-world sales experience, including going from homeless to a multimillion-dollar business, it’s packed with actionable strategies and battle-tested insights that work in the real world, not just theory.

This book isn’t about tweaking your approach; it’s about transforming how you think and sell—ultimately changing the way you build relationships with your clients and skyrocket your revenue.

Absolutely. Higher-Ticket Sales isn’t just theoretical—it’s packed with practical, actionable strategies that you can start implementing immediately to close higher-ticket deals and increase your revenue.

Here’s how:

• The Book: The Higher-Ticket Sales book is your ultimate guide to understanding the strategies, mindsets, and frameworks that have taken me from chasing sales and being homeless to closing 80% of my deals. It lays the foundation for the entire program, helping you understand why higher-ticket sales work and how you can transform your sales approach for massive success.
  

• The Blueprint: This is the core framework for mastering higher-ticket sales, filled with templates, forms, and worksheets to guide you through each part of the sales process. The Blueprint provides you with practical tools you can fill out and use in real sales conversations, helping you move from theory to real-world action.
  

• The Playbooks: These companion guides—The Objections Playbook, The Incentives Playbook, and The Next Best Question Playbook—are packed with ready-to-use responses, tactics, and strategies to handle objections, incentivize clients, and ask the right questions to move them toward a decision. These tools are designed to simplify your approach while boosting your effectiveness in every sales conversation.
  

• The Accelerator: This step-by-step video series walks you through how to implement the strategies from the Blueprint. The Accelerator is designed to help you move from knowledge to execution by providing clarity on how to take action and scale your sales process with confidence.
  

• The Academy - LIVE (coming soon): The Live Academy is where the magic happens in real-time. It’s a highly interactive, live group coaching experience where you’ll get personalized guidance, engage in real-world role-playing, and have the opportunity to ask your questions directly to Dawnna. The Academy will help you take everything you’ve learned and put it into practice. Registration for the academy kicks off 90 days before the doors open and has limited seats.
  

• The Inner Circle: This is your exclusive community of like-minded professionals who are also mastering the Higher-Ticket Sales method. Through the Inner Circle, you’ll have access to ongoing support, networking opportunities, and continuous learning as you work toward becoming a top-tier sales pro.

By going through the Higher-Ticket Sales program, you’ll not only learn the strategies, but you’ll also have the tools, templates, and ongoing support you need to execute them effectively and start seeing results. This is a complete system for transforming the way you sell and creating the success you’ve always wanted.

The Higher-Ticket Sales Book is your comprehensive guide to understanding the strategies, mindsets, and frameworks that drive success in high-ticket sales. It’s the big picture—the foundation of everything you need to know about selling at a higher level, moving from the old ways of selling to an approach that positions you as the expert and leader in the conversation.

But here’s where The Blueprint comes in:

• The Blueprint takes what you learn in the Book and provides you with the tools to put it into action. It’s filled with templates, forms, and worksheets designed to help you apply the strategies outlined in the Book to your specific sales scenarios.

• Think of The Book as the what and The Blueprint as the how. The Book explains the strategic approach to higher-ticket sales, while The Blueprint helps you execute it with practical, fill-in-the-blank templates that guide you through each phase of the sales conversation.

For example, in the Book, you’ll learn about Next Step Domination—how to never get ghosted again by focusing on the next logical step. In The Blueprint, you’ll find a template to structure that conversation, ensuring you stay on track and move the client forward with every interaction.

So, The Book provides the knowledge and the BluePrint gives you the tools to execute that knowledge seamlessly.

In short, the Blueprint is your action plan that ensures you don’t just read about higher-ticket sales but actually do them and start seeing results.

The Higher-Ticket Sales Book lays the foundational knowledge—it’s your guide for understanding the strategies, mindsets, and frameworks you need to succeed in higher-ticket sales. It walks you through how to transition from old-school sales tactics to a more powerful, results-driven approach where you're in the driver's seat, leading the conversation.

But the Playbooks—which include the Objections Playbook, the Incentives Playbook, and the Next Best Question (NBQ) Playbook—are your tactical guides to take what you’ve learned in the Book and apply it in real-world situations.

Each Playbook breaks down specific, high-impact sales strategies into actionable steps, filled with scripts, frameworks, and examples to give you precise tools to handle key elements of the sales process:

• The Objections Playbook: This helps you tackle every objection in high-ticket sales, turning resistance into commitment. You’ll find detailed scripts and responses that you can use immediately to handle any pushback that comes your way.

• The Incentives Playbook: This offers you creative, persuasive ways to provide your clients with powerful incentives, ensuring they see the full value of what you're offering. This is the key to making higher-ticket sales irresistible. Many of my clients even leverage these incentives to craft irresistible offers

• The NBQ Playbook: This provides you with the Next Best Questions to ask, moving the conversation forward and uncovering the deeper emotional drivers that make a sale happen. With specific questions for each stage of the sales process, it ensures you never miss the opportunity to get to the heart of the client’s needs.

In short, the Book gives you the strategic understanding of higher-ticket sales, and the Playbooks give you the exact scripts and frameworks to implement those strategies immediately, ensuring your success in every client interaction. Together, they’re the perfect combo to elevate your sales game and close more deals.

The Accelerator works with The Book by providing a step-by-step video walkthrough of the forms and templates mentioned in the book. It’s a companion to both the Book and the Blueprint, offering you a visual, practical guide to implement the strategies outlined in those resources.

Here’s how it connects:

• The Book introduces the strategies and principles of higher-ticket sales, along with key forms and templates that help you structure your sales conversations and process.

• The Blueprint provides customizable templates and forms that you can fill out to create your personalized sales approach, based on the frameworks discussed in the book.

• The Accelerator takes it a step further by guiding you through each form and template with video demonstrations. These videos show you how to use the templates, how to apply the strategies, and give you real-life examples of what this looks like in action.

By combining The Book (for strategy), The Blueprint (for templates), and The Accelerator (for practical application), you get a complete, interactive learning experience that ensures you’re not only learning the theory but also putting it into practice, step by step.

The Community is an exclusive, private network designed for those who are ready to move beyond just reading The Book and applying the basic principles of Higher-Ticket Sales. It's specifically for individuals who are actively engaging with the Blueprint, Playbooks, or Accelerator to elevate their sales strategies and take their business to the next level.

Here’s what makes The Community special:

• Exclusive Access: It’s a space for higher-ticket sales pros and entrepreneurs who are committed to mastering their sales process and scaling their businesses.

• Real-Time Support: You’ll get direct access to expert coaching and strategic guidance, ensuring you can refine your techniques and get answers to your most pressing sales questions.

• Ongoing Learning: The Community is a hub for continuous growth, offering advanced strategies, exclusive Q&A sessions, and discussions about the latest trends in higher-ticket sales.

• Networking and Collaboration: Connect with other motivated professionals, share insights, and build meaningful partnerships that can support your growth and success.

To join The Community, you’ll need to be actively working with the Higher-Ticket Sales program—whether that’s through the Blueprint, Playbooks, or Accelerator. This is for those who are serious about implementing strategies and transforming their approach to high-ticket sales, not just for casual learners or book readers.

Being part of The Community means gaining access to a powerful, focused group dedicated to achieving massive success in high-value sales. It’s your chance to deepen your expertise, stay ahead of the curve, and get support from like-minded individuals on the same journey.

Ready to take the next step and join The Community? Start with the Blueprint